In digital workflow, marketing on August 6, 2010 at 1:03 pm
Zenfolio, Online Print/Proof/Download Service, www.zenfolio.com
I spent a good deal of time, both in paid experiments and 30-day trials, searching for the right online service for my studio’s Client Interface Page. I have pretty specific needs and very high expectations, and Zenfolio was the first service that really worked for me. I think it is slick and professional, flexible, and easy to use. My client page has been up and running for more than a year now and has served me and my clients well.
First some features I enjoy about the Zenfolio experience:
-It integrates with Adobe Lightroom, allowing direct creation of folders and galleries and uploading from Lighroom’s Export dialog.
-It allows me to use my studio logo, choose fonts and colors, set my own URL, and add any links I’d like, all of which amount to a site that can integrate nicely in my overall Web presence.
[more after the jump..]
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In marketing on August 4, 2010 at 12:21 am
Matt Beardsley Photo Wedding Photography, online at http://beardsleyphoto.com
As a side of the business I take for granted, I have to admit to not updating my wedding photography portfolio nearly as often as I should. I’m happy to say that the site is finally fresh and up-to-date! I’ve been fortunate to be part of many beautiful events this summer, entrusted with the awesome task of creating family history (and hopefully some rockin photos too!) It’s not always an easy juggle for me, balancing the two divergent sides of Matt Beardsley Photo, my commercial work and my social work (weddings and family portraiture.) Clients on each side, also, tend to shy away from photographers with horses in both stables. But I’ve decided to chuck convention and shoot in both camps and to approach every shoot, whether for a family or a corporation, with my best creative effort. Read the rest of this entry »
In marketing on July 26, 2010 at 2:00 pm
The Photo Cooperative, online at http://thephotocooperative.com
I’m excited to be launching a new photo agency, in fact, a whole new Way of doing a photo agency. We’re off to a humble start, with 6 artists in diverse fields of professional imagery, but are officially online! I set out to gather artists to cover a wide range of styles and offer us all to professional clients without the traditional middle man, the agency. I believe the current model for initial interaction between professional artists and potential clients is nearly all online. Print books and mailers are important, but are a followup to the meet and greet that takes place on the Web. So where does the traditional agent fit in? Valuable, certainly, but more likely to be an editor, a Web page moderator, and a contract negotiator. I’m taking representation into my own hands!
Artists were chosen based on talent, diverse specialties, capability, and general friendliness. As artists, we can deliver! (with no agency markup) I’m excited about this newest effort and look forward to taking it to the Top!
In marketing on July 12, 2010 at 2:14 pm
I decided on a recent trip to South Carolina that someone should put forth a new term and guidelines for its definition. ”Ad Terrorism” is my new phrase and what follows are guidelines for determining when we, as consumers, are being frightened into submission. And, allow me to lead off with with the bottom line: Ad Terrorism is Wrong!
Shock Tactics from AAA Carolinas
How to spot Ad Terrorism:
1: Is a product, service, or action being promoted, or is something or someone being abused?
2: Am I being encouraged to act (to make a worthy purchase) or am I being lead to think falsely (positively or negatively) of a company or product? Example: is thinking erotic thoughts appropriate to encourage purchasing food at Carl’s Junior/Hardees?
3: Are the emotions to which I’m being lead appropriate to achieve the desired action or purchase? Example: is thinking sadly about pound puppies appropriate to encourage me to purchase Purina dog food? Read the rest of this entry »
In digital art, marketing, photography, the creative process on June 28, 2010 at 12:09 pm
I’ve never been much of a soccer player; having peaked at age 12 and turned to the more compelling worlds of art and music. Despite my best efforts, I’ve never really connected with the sport. While living in South America, it was painfully obvious that I was a gringo not meant for futbol. None the less, it is a World Cup summer this year and the world is tuned in to soccer, and who doesn’t love the international drama taking place in South Africa?
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In marketing, the state of things on June 3, 2010 at 12:28 pm
A major Webpage update went live this morning, including a new iPhone mirror site. The original big-screen version got a new color scheme, a new gallery, and all new transitions.
The Web update is part of my summer marketing push, which is off to a great start. I had hoped for a fresh, clean, summery look for flyers, Web pages, mailers, cards, e-mails, etc. and am happy with the direction it’s taking. The color palate: green, yellow, red, blue, white, and black, is inspired by the South African flag. The 2010 World Cup is being played in cities throughout South Africa.
It was especially fun to set up a promotional shoot with dancers from Berkeley Ballet. They were really fun to work with and seemed to really get into the soccer theme. We dressed them in international jerseys and ‘Shopped in soccer balls where appropriate. Read the rest of this entry »
In marketing, photography on December 2, 2009 at 9:13 pm
Dear Wedding Clients,
Refer a friend to M.B. Photo and receive a complimentary custom-designed 5″x5″ PhotoBook from your wedding if they sign in 2009!
It’s that time of year, wedding planning season! To kick off my 2010 booking season, I’ve decided to offer something unique to my awesome past clients. Hopefully, in addition to filling up my calendar, it will give me a chance to stay in touch with many of the people I’ve met through wedding photography. Spread the word, and stay in touch!
I look forward to seeing you again next summer!
In marketing, photography on December 1, 2009 at 9:11 pm
Dig out the festive sweaters! To kick off the Holiday Season, I’ll be running our popular “Studio Express” family-sized photo booth at a cool family event this weekend. We’ll be offering a hasty studio-style family portrait, instant proofing, and an 8×10″ print, on-the-spot. Read the rest of this entry »