Live: New “Downloads” Page
In digital art, marketing, the state of things on March 6, 2010 at 5:12 am
As a little preview of my Spring 2010 Marketing Campaign, I’ve added a free download page to my online portfolio. Lately, I’ve been thinking a lot on the parallels between music and photography. What musician doesn’t have some Web-based method of sharing music? Also, back in ’99, I’ll admit, I ran a productive copy of Napster with great effect. Times have changed, though. Often artists offer free goodies online, which is – without doubt – a great way to spread interest. Many marketable assets must be closely guarded for the sake of earning a living, which, for me, is a concept much closer to home now that it was in the college days. I would certainly be bummed-out if a shot I spent days assembling ended up, without pay, as part of an advertisement, though it might be a lively opportunity to experiment with Copyright law and the fine lawyers of the PPA.
So, these days, I’m all for fair payment for the licensed use of intellectual material. I’m proud to say I’ve got all legitimately paid-for software, music, and digital imagery, and hopefully, will survive for years to come on the receiving end too.
Meanwhile, and more on the topic of this post, the latest round of mailers can be downloaded, at full print resolution, from my Website, which I hope will put interesting ad pieces in more hands. Perhaps a potential client will find the download page a useful tool. It makes sense, I think, for a Web page to offer a quasi-tangible souvenir. If you were considering realtors, dentists, or politicians, it would be nice to pull a business card from a Web page and drop a quick print in a file. I suppose digital artists are therefore trusting the digital screen-to-print workflow of the potential clients. I’ll just say, if you don’t like the photo, it’s probably your printer…. ha ha, Comments?